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TIM BURTON, the director of Disney’s 3D movie “Alice in Wonderland,” which opens next month, is no stranger to over-the-top visuals (remember “Edward Scissorhands”?). Lewis Carroll’s classic tale is the perfect excuse for Mr. Burton and his crew to go gangbusters once again. Makeup aficionados will especially appreciate the Queen of Heart’s vivid blue lids and heart-shaped lips, and the Mad Hatter’s green eyes, ringed with azure, fuchsia and brick-red eye shadows and what looks to be white mascara.
The decision to license several beauty products inspired by the film was easy. “With an interpreter like Tim Burton, we saw a huge opportunity,” said Johanna Mooney, director of health and beauty business for Disney Consumer Products.
Urban Decay is offering a limited-edition Book of Shadows, a pop-up box, right, containing 16 eye shadows (colors include White Rabbit and Jabberwocky black), a primer and two eye pencils ($52). And the nail company OPI has partnered with Disney to introduce four limited-edition colors, left, that include Off With Her Red ($8.50 each).
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Categories: Merchandise, Miscellaneous |