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Check out how Entertainment Weekly predicts things will go for “Alice In Wonderland” at box office this weekend.
While all of Hollywood is in a tizzy over the upcoming Oscar weekend, most moviegoers are far more interested in following Alice–and Johnny Depp’s Mad Hatter–down the rabbit hole. Tim Burton’s adaptation of Lewis Carroll’s classic Alice in Wonderland is the first movie to bow in 3-D since Avatar changed the rules of the game. And while Burton’s film has already been criticized for its 2-D to 3-D conversion compared to Avatar’s advanced technological efforts, it’s still set to dominate the weekend in a big way. Almost every other studio has left Burton and Depp alone this frame for what is sure to be the duo’s most successful opening weekend ever. The only other new wide release this weekend is Overture’s 2009 Sundance film Brooklyn’s Finest, which is bowing in more than 1900 theaters. Here’s how we predict these films will fare:
1. Alice in Wonderland: $71 million
Disney pulled out all the stops with its beautiful, eye-catching campaign for Burton’s interpretation of Carroll’s world. Too bad the reviews of the film haven’t been as pleasant. It’s unlikely those reviews will hurt the film’s opening weekend, but if audiences agree, it could lead to a severe drop off for the film’s second week. Also working in the movie’s b.o. favor is its 3-D release. Burton and Depp’s last pairing was 2005’s Charlie and the Chocolate Factory. That movie bowed to $56.2 million in the middle of summer, and this film is likely to outgross it. More expensive 3-D tickets, plus the absence of other kid-friendly films in market could put the PG-rated release into record-breaking territory. Look for it to beat Warner Bros.’s March record-holder, the 2007 $70 million debut of 300.
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